AZL Marketing built the website and growth stack for Budget Construction Company, a Chicagoland general contractor delivering home remodeling and renovations since 1976.
The brief
Budget Construction covers a wide service mix: kitchens, bathrooms, basements, room and second-floor additions, siding, windows, roofing, porches, decks, and commercial work. Homeowners needed to find their project fast, trust the company on sight, and request a quote without friction.
Our approach
We organized the site around how homeowners think about a remodel, splitting services into clear Interiors and Exteriors tracks, and put the company's biggest trust signals up front: nearly 50 years in business, licensed and insured, a personal project manager, and same-week estimates. Financing and payment plans are announced on every page, and a "Get Quote" call to action stays in reach throughout.
What we built
- Interior and exterior service tracks so every remodeling project has a clear landing page
- Quote-first conversion path with CTAs repeated through every page
- Recent work gallery showing real Chicago projects as proof
- AI voice and chat assistant that answers questions and captures leads around the clock
- CRM integration and automations routing every quote request into follow-up workflows
- Local SEO, Google Ads, and Google Business Profile management targeting Chicago remodeling searches
Results
- A modern, credible home for a long-established contractor
- A single, consistent path from search to requested quote
- Automated lead capture and follow-up so no inquiry goes unanswered