AZL Marketing designed and built the website and online ordering store for Dinner Is Served, a Miami private chef and catering service.
Scope
A fully custom-built website, engineered from scratch rather than dropped into a WordPress template, pairing an appetite-driven design with a complete e-commerce experience. Visitors can browse the menu, customize their order, and check out securely in a few taps, while larger clients can request catering and book private-chef events through the same streamlined flow.
E-commerce
We added a full online ordering system so the kitchen sells around the clock, not just during phone hours:
- Menu-driven storefront with mouth-watering photography, item descriptions, and per-item options and add-ons
- Cart and secure checkout with integrated card payments, order confirmations, and automatic email receipts
- Pickup, delivery, and catering order types, each with the right fields and pricing
- Real-time order notifications so the team can confirm and prep the moment an order lands
- Built to scale into promo codes, seasonal menus, and repeat-order convenience without a rebuild
Results
- ~70% faster page load through a rebuilt, optimized front end
- New online revenue stream, with customers ordering and paying directly, 24/7
- Improved Core Web Vitals across mobile and desktop
- Stronger local SEO for Miami catering, private chef, and food-delivery searches
- A single, frictionless flow that turns browsers into paying customers and booked events