AZL Marketing designed and built the website for Primal Fit Miami, a Miami fitness studio and personal training gym.
The brief
Fitness is sold on energy and momentum, and the old site had neither. Primal Fit Miami needed a high-energy presence that captured the intensity of the gym, loaded instantly, and made booking a session the easiest thing on the page.
Our approach
We rebuilt the site fully custom, coding it from the ground up rather than assembling it on WordPress, and obsessed over speed. Optimized images and lean code cut load times dramatically, while a bold, mobile-first design channels the studio's energy and points every visitor toward one clear action: book a session. Local SEO was baked in so nearby searchers find the gym first.
Results
- ~65% faster page load after rebuild and image/asset optimization
- Improved Core Web Vitals, with green scores on mobile and desktop
- Stronger local SEO for Miami fitness and personal training searches
- Mobile-first design that converts visitors into booked sessions
- ~65% faster page load after rebuild and image/asset optimization
- Improved Core Web Vitals, with green scores on mobile and desktop
- Stronger local SEO for Miami fitness and personal training searches
- Mobile-first design that converts visitors into booked sessions