AZL Marketing designed and built the website for Tak Tak Fabrika, a Miami studio producing custom embroidery, screen printing, and personalized merchandise, plus live on-site brand activations.
The brief
Custom merch is a craft business, but most competitor sites read like generic print catalogs. Tak Tak Fabrika needed a site that showed the actual production floor, explained a service mix that spans one-off custom design through full fulfillment and live event activations, and turned brand and marketing teams into booked consultations.
Our approach
We led with motion from the shop itself, so the first thing a visitor sees is real production rather than stock imagery, then built the rest of the page around a single positioning line: Partners in Personalization. Services split into clear tracks - custom merchandise, custom design, fulfillment, and live activations - so a brand manager can find their use case immediately. A "Schedule a consultation" call to action stays within reach on every screen, backed by live chat for quick questions.
What we built
- Video-led hero using real production footage to prove craft and capability in the first second
- Service tracks separating custom merchandise, design, fulfillment, and live brand activations
- Case studies section giving brand and marketing buyers proof before they reach out
- Consultation-first CTAs repeated through the page, with live chat for fast questions
- Local trust signals, including the studio's 5.0 Miami rating, placed high on the page
- Mobile-first build tuned for speed despite a media-heavy homepage
Results
- A clear, credible home for a service mix that previously took a conversation to explain
- Production-led storytelling that separates the studio from catalog-style competitors
- A single, consistent path from homepage to booked consultation
- Local search structure targeting Miami custom embroidery and screen printing searches